Who am i ?

Hello and welcome, I'm Sami. I’m going to take you on a journey through consumer tech that doesn't exist yet - well not fully - but probably should and very well might.

I'm not a tech industry insider, and that's precisely what qualifies me to write about new consumer products. 

I haven’t studied this formally, which means I come to it without the inherited assumptions of the industry. What I have done is researched deeply supply chains, bill of materials, battery technology, OS and hardware, in combination of re-reading thinkers, acknowledged by their peers, and analysts to connect trends.

This beginner's mind approach, unencumbered by preconceived notions, is exactly how breakthrough innovations emerge: by asking why not? instead of defaulting to that won't work.

• What I write about

This blog is a collection of story-driven essays exploring a future consumer product stack - the kind enabled by better batteries, localised AI, and technologies that are tantalisingly close to reality. I'm not interested in sci-fi fantasies. I'm interested in the gap between what's technically possible and what actually makes it to market.

There are twelve articles each build on each other to explore a coherent vision of the consumer stack, but before arriving at this, I think it’s important to give an overview of the batteries landscape globally, examine companies that have thrived and dived (both new and old) that reshaped how we live and work. Some articles will be technical, and some are playful.

• Why this matters

The future isn't built by people who know all the reasons something can't be done, it’s built by those curious enough to ask why it hasn't been done yet. My outsider perspective lets me connect dots that industry veterans might miss, challenge assumptions that seem obvious from the inside, and imagine products that serve real human needs rather than perpetuating existing categories.

• Join the Conversation

I publish both long and short form essays that aim to make you think differently about the objects that will fill your pockets, desks, and lives in the years ahead. Some articles will challenge why we accept certain trade-offs as inevitable. Some will frustrate you because they propose solutions that feel radical until you sit with them, and some will invite agreement.

The future is a collaborative project. 

Let's figure it out together.